Blogger.com is Google’s very own free blogging site or platform where you can create a free blog with the .blogspot.com subdomain or you can buy a domain to have your perfect website.
The Advantages of starting a blog on Blogger.com
- Starting a blog on Blogger.com is free and easy to launch.
- The platform is owned by Google, so you have that trust and credibility.
- Though there are a lot of free blogging platforms blogger.com provides you with more freedom.
- You can monetize your blog with Google AdSense and other programs like affiliate marketing easily unlike other platforms.
Creating a Blogger Account
To get started, go to Blogger.com, and you will be greeted with a beautiful landing page which prompts you to create a free blog.
After you log in, you’ll be asked to use blogger as your default Google plus profile or if you’d like to continue with a limited blogger.com profile
I recommend you choose the former for added benefits like connecting your blog with your Google plus social profile.
On the next screen, click on creat your blog button to launch your first blog.
Choosing a Blog Name and a Theme
A domain name, in case you don’t know, is an address through which people across the world can access your website.
It is like your physical office address people would need to reach out to you at your office.
Choose a short domain name that is relevant to your blog topic.
Select your Sub Domain
Next, choose a suitable theme for your blog and click on the create blog button.
Optimizing Your Blogger Blog
After you create your blog, you optimize it for more search engine visibility and better user experience. Using the following procedures, click on the option that reads Settings.
Adding a description to your blog
Adding a description to your blogger blog helps readers and search engines know what your blog is all about.
Optimizing your post section of the blogger blog
This section will optimize your homepage
Optimizing your blog for SEO
In this section, you optimize your blog for search engines.
Editing the Theme and Layout
On this section, we will edit the layout of our blogger template.
this already has a range of free templates that are basic and simple.
Adding a logo
A logo is whats identify and defines your brand
Since you are starting for the first time you don’t need to get a costly logo design. You can create a simple logo by your own using a free tool like Canva.
After that, you can go to the layout option and select the edit bar in the header box.
It prompts you various options to set a logo, choose a custom image to upload the one you designed
Removing the navbar
The navbar is an unpleasant navigation bar on the top of every page that has links to sign out and visit other blogs.
I recommend removing this because it looks ugly and also gets your reader to go to the other blogs through the next blog link.
To remove it, click on the edit button on the box that reads navbar and in the next popup window, turns it off.
On blogger, you can create unlimited articles.
Writing a post
These can be topics that you have expertise in or keywords that you want to rank for when people search them on Google.
To write a post, go to your blogger dashboard and select the option New Post.
You will then land on an editor where you can write your blog post, give it a title, add images and even hyperlinks to other posts and pages on your blog or reference articles around the web.
Monetizing Your Blog With Google AdSense
This guide on starting a free blog would surely be incomplete without a tutorial to monetize your BlogSpot blog.
Here is how to monetize your blogger blog with Adsense.
There are endless ways with which you can earn money via your blog like selling products, providing services and affiliate marketing, etc.
When you have at least a decent number of blog posts and a good readership, you can definitely use Google AdSense to earn money from your Blogspot blog.
You can easily apply for AdSense via your blogger dashboard and get approval.
To apply for AdSense via BlogSpot.com, go to your dashboard, click on “Earnings” and click apply for AdSense.